25 August 2016

"The Everything Store: Jeff Bezos and the Age of Amazon" by Brad Stone

Amazon has had a long, notable rise that has been turbulent and often controversial. Under the driven leadership of Jeff Bezos, the company has managed to succeed better than their competitors to dominate the internet not just as a retailer but as an internet company.

Stone lays out the company's course with a good blend of stories pulled from many sources to illustrate the Amazon story. Not all rosy or gloom, Stone's rendition of history feel fair and gives enough context to grasp the difficult decisions that often led to controversy.

Interesting tidbit: Amazon launch Amazon Web Service losing money so that competitor would be less interested in competing. It ended up giving them a massive advantage.

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