Pallotta proposes building charities they way we build business: with brilliant talent and strong marketing. In order to accomplish this, we have to be okay with charities paying higher wages and spending money on advertising. Pallotta believes this will allow the charity to use what little money they start with to grow rapidly and thus expand the amount of good they can accomplish. Key to the proposal is us, the donators, being okay with less of our money going to our causes now so they can do more later.
Dan Pallotta: The way we think about charity is dead wrong