23 December 2011

"Good to Great" by Jim Collins

In his "prequel" to Built to Last Collins does an incredibly in-depth analysis of publicly traded companies that have gone from mediocre to amazing. He then break the analysis into eight thing that he and his team found in common with all of the companies.

Interesting tidbit: Most of the CEOs you have heard of have been outperformed by the CEOs on the eleven "great" companies identified in the book, most of which you probably have never heard of. 

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