17 December 2013

Sheena Iyengar: How to make choosing easier

How to avoid decision paralysis:
  1. Cut back. The more options, the lower the participation.
  2. Concretize. Show the concreteness of the choice.
  3. Categorize. Fewer items in more categories (that are meaningful to the chooser not necessarily the categorizer) feels like more choice and receives more participation.
  4. Condition for complexity. Present information from least complex to most complex.
Sheena Iyengar: How to make choosing easier (TED)

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