16 August 2012

Eli Pariser - The Filter Bubble: How the hidden web is shaping lives

We usually think of the internet as an amazing information source, and it is, but at the same time it is a huge filtering system. At the same time that information is being stored, companies filter our content based on our personal preferences. This creates three issues: we have a distorted perspective of what is happening (less sensational informational falls by the wayside), we tend to more informational junk instead of being balanced (we become informationally “obese”) and we lose control over what information we can get (operative word is “can,” as in it is hard to find information that the companies do not think you want).

The Filter Bubble: How the hidden web is shaping lives (RSA)

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