28 July 2012

Malcolm Gladwell: What we can learn from spaghetti sauce

You may recognize Gladwell from my reading list, I love his books. He is also a fun lecturer. In this lecture, Gladwell tells the story of the expansion of the spaghetti sauce business. From this story he launches into a deeper understanding of human psychology and how business misinterprets what people want. Gladwell describes some good data analysis tools as well.

Malcolm Gladwell: What we can learn from spaghetti sauce (TED)

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