29 March 2012

"The Art of Choosing" by Sheena Iyengar


This book explores the process we go through to make choices. It includes an analysis of why many people make the decisions they make and why they avoid others. There is a hefty discussion about people insisting on being able to make decisions, even though they do a poor job at making them (think health care, in which common people decide about their medical treatment despite being in the care of a highly trained doctor). Even though they make poorer decisions, they are happier for the opportunity to make them.

Interest fact: Reactance is what happens when a freedom is eliminated or threatened, people revolt by expressing the newly removed or forbidden freedom as a rebellion.

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